Write a memo for a business you are forming or for one that currently exists, bringing in some of the elements of a business plan.

Write a memo for a business you are forming or for one that currently exists, bringing in some of the elements of a business plan. For a new business, this memo is written as a document for a potential investor. If using an existing company, you will take on the consultant role. Therefore, your analysis should be new and not copied from the company website and materials. This assignment has two (2) parts – please make sure you break up your memo into these two sections.
Part 1: Provide a detailed description of the business (use terms and concepts from chapters 1-6).
What is the name of the business?
Where will it be located?
What type of business will it be (retailer, manufacturer, service business, etc.)?
What type of business ownership will it be (partnership, LLC, etc.)? Why was that selected?
What are the products and services, and what customer need(s) will it satisfy? Please be detailed here. Why will people buy the product or service?
What is the mission of the business? A mission statement communicates the purpose and principles of what you’re doing and why you’re doing it (see chapter 6). Make sure this is original. If you are using an existing company, do NOT copy their mission statement and think you are done. You need to review it and make some adjustments to show you are considering how the company should move forward. Please explain the change and why it was made. If you are creating a mission for your own business, make sure to provide the mission and why it was selected.
Part 2: Complete a SWOT (strengths, weaknesses, opportunities, threats) and TOWS to analyze the market and guide the business (see chapter 6).
– include at least two statements for each element of the SWOT. There should be enough included that the reader understands clearly why it is a strength, threat, etc. Five words or less is not enough. Things to remember: strengths and weaknesses are internal or something the company can control. Opportunities and threats are external and something the company cannot control but can use to help the business. Make sure you write your SWOT with these guidelines. Review the lecture for Chapter 6 for clarity.
– Once the SWOT is complete, look over the results and conduct a TOWS analysis by crossing strengths against opportunities (SO), strengths against threats (ST), weaknesses against opportunities (WO), and weaknesses against threats (WT) to get possible strategies for the company. Ensure each strategy is taken from what you have written in the SWOT.
– Lastly, pick at least one recommended strategy based on what you found. Include the reasoning for selecting this strategy and why it will help the company succeed. This should be a detailed explanation.
See below for an example of a SWOT/TOWS analysis from one done in one of my previous classes.
To do this assignment, you will need to read the textbook and research online to ensure that your business description and SWOT are accurate and based on real-world information. All references should be cited (APA or MLA) and use clear, concise, correct formatting, language, and writing. Do not find SWOT for an existing company and copy it. This will be considered plagiarism.
The submitted memo should address all the elements listed. Again, assume you are sending the document to the company CEO (if existing company) or potential investor (if you are starting a business). This means the writing should be concise and professional. The memo will be in more of an essay format than bullets. Click the following links for examples from previous semesters: Chipotle, Audi, Stenght in Generations, Electronics Arts. LOOK AT FILES EXAMPLES ARE THERE!!!
Please see the below video for an explanation of what is expected from this assignment, then refer to the rubric for grading elements. I grade directly from the rubric, so review the required elements to ensure you earn all possible points.


Explain how you explain Thomas Jefferson’s views in his Notes on the State of Virginia, and how did anti-racists like Benjamin Banneker respond to Jefferson?

Describe your understanding of how business policy and strategy choices should be made.

Explain which are the most appropriate teaching strategies for your course and audience, and why they are the most appropriate.

Identify the measures for evaluating the outcomes and observing changes including evidence from your literature search about the nature of the measures; the validity and reliability of the measures; how baseline measures will be obtained, how often follow-up measures will be administered and what results you anticipate finding.

What are the effects of consumerism on the environment?

Write a paper based off poverty’s and it’s effect on literacy on immigrant families in Miami, Florida.

Write a research paper on comparing and contrasting aerobic cellular and photosynthesis.

Describe key facts along with any policies, procedures, guidelines, best practices, applicable laws and regulations, and handbooks/internal publications.

Is there a specific company that grew exponentially during the pandemic?

Discuss the relationship between a CIRT plan and risk management.

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more