Startup Business Plan

NOTE: BUSINESS PLAN SHOULD BE A *SIMPLE, SMALL HOMEBASED BUSINESS WITH LOW OVERHEAD NUMBERS AND OFFERS 1-2 PRODUCTS/SERVICES. COMPETENCIES
The graduate integrates and synthesizes competencies from across the degree program and thereby demonstrates the ability to participate in and contribute value to the chosen professional field.
INTRODUCTION
You will create a business plan for a hypothetical start-up company using the scenarios provided below. In the business plan, you will need to demonstrate the integration and synthesis of competencies in all domains required for your degree program.
SCENARIO
Select the business plan scenario assigned to your degree program from the list below:
Management Majors:
Develop a business plan for a start-up company that offers a product or service (e.g., landscaping, food services, cleaning company, pet care, consulting, etc.).
Note: Franchises and non-profit organizations are not allowed for this project.
REQUIREMENTS
Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. The similarity report that is provided when you submit your task can be used as a guide.
You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.
Tasks may not be submitted as cloud links, such as links to Google Docs, Google Slides, OneDrive, etc., unless specified in the task requirements. All other submissions must be file types that are uploaded and submitted as attachments (e.g., .docx, .pdf, .ppt).
Create a business plan for your hypothetical start-up company in which you do the following:
Note: You are required to utilize both the attached “Business Plan Template” and the attached “Financial Plan Template” in creating your business plan. If the attached WGU templates are not completed and submitted, your work will automatically be returned to you without being evaluated. These templates are located in the “Supporting Documents” section of the Capstone instructions .
A. Write an executive summary (suggested length of 1 page) in which you do the following:
1. Identify the company’s name and location.
2. Describe the mission of the company.
3. Discuss two business goals in support of the company’s mission.
4. Discuss three keys to success for the company.
B. Write a company summary (suggested length of 2–4 pages) in which you do the following:
1. Describe the history of the industry in which the company will operate.
2. Identify the legal form that the company will take.
3. Describe the location and type of facilities needed for the company.
4. Describe the management structure, including key positions and specific responsibilities.
5. Describe the products and services offered by the company.
C. Develop a market analysis (suggested length of 3–5 pages) in which you do the following:
1. Describe the target market for the company’s products and services, including the specific location, demographics, etc.
2. Complete an industry analysis for the company, including current trends and statistics.
3. Complete a four-square SWOT analysis for the company in which you do the following:
a. Identify three strengths, three weaknesses, three opportunities, and three threats.
b. Explain each of the identified strengths, weaknesses, opportunities, and threats.
D. Develop a market strategy (suggested length of 3–4 pages) in which you do the following:
1. Discuss each of the four Ps of marketing as they relate to the company’s products and services.
2. Develop a price list for the company’s products and services.
3. Develop a promotional strategy including specific tasks, target dates, and responsible parties.
4. Develop a monthly sales forecast for the first year of operations, including a discussion of expected market conditions.
Note: The sales forecast will be used as the basis for your revenue in your financial statements.
E. Develop an implementation strategy in which you do the following:
1. Summarize the overall strategy that will be utilized to launch your business, including target dates and goals for implementation.
2. Develop a post-launch monitoring plan (e.g., financial impact, quality control, customer satisfaction, monitoring schedule) to evaluate the success of the company in meeting milestones.
F. Calculate and develop the financial statements and projections for the first year of business by doing the following:
1. Develop a month-by-month forecasted profit and loss statement using an estimate of revenues and operating costs based on the sales forecast.
2. Develop a forecasted balance sheet for the end of year one.
G. Write a financial report (suggested length of 1–2 pages) in which you do the following:
1. Summarize the financial projections and the assumptions used in estimating the financial statements.
2. Describe the company’s financial position at the end of the first year.
3. Describe the company’s initial and future estimated capital/investment needs.
H. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
I. Demonstrate professional communication in the content and presentation of your submission.
File Restrictions
File name may contain only letters, numbers, spaces, and these symbols: ! – _ . * ‘ ( )
File size limit: 200 MB
File types allowed: doc, docx, rtf, xls, xlsx, ppt, pptx, odt, pdf, txt, qt, mov, mpg, avi, mp3, wav, mp4, wma, flv, asf, mpeg, wmv, m4v, svg, tif, tiff, jpeg, jpg, gif, png, zip, rar, tar, 7z
1.(A1.Business Identification) The candidate identifies the company’s name and location.
2. (A2. Mission) The candidate provides a reasonable description of the mission of the company.
3. (A3. Business Goals) The candidate provides a logical discussion of 2 business goals in support of the company’s mission.
4. (A4. Keys to Success) The candidate provides a logical discussion of 3 keys to success for the company.
5. (B1 Industry History) The candidate provides a reasonable description of the history of the industry in which the company will operate.
6. (B2. Legal Form) The candidate identifies an appropriate legal form for the company to take.
7. (B3. Location and Facilities) The candidate provides a reasonable description of the location and type of facilities needed for the company.
8. (B4. Management Structure) The candidate provides a reasonable description of the management structure, including key positions and specific responsibilities.
9. (B5. Products and Services) The candidate provides a reasonable description of the products and services offered by the company.
10. (C1. Target Market) The candidate provides a reasonable description of the target market for the company’s products and services, including the specific location, demographics, etc.
11. (C2. Industry Analysis) The candidate completes an appropriate industry analysis for the company, including current trends and statistics.
12. (C3A. SWOT) The candidate completes a plausible four-square SWOT for the company in which the candidate identifies 3 strengths, 3 weaknesses, 3 opportunities, and 3 threats.
13. (C3B. Explanation of SWOT) The candidate provides a logical explanation of each of the identified strengths, weaknesses, opportunities, and threats.
14. (D1 4 PS) The candidate provides a logical discussion of all 4 of the 4 Ps of marketing as they relate to the company’s products and services.
15. (D2 Price List) The candidate provides an appropriate price list, with sufficient detail, for the company’s products and services.
16. (D3 Promotional Strategy) The candidate provides an appropriate promotional strategy, with sufficient detail, including specific tasks, target dates, and responsible parties.
17. (D4 Sales Forecast) The candidate provides an appropriate monthly sales forecast, with sufficient detail, for the first year of operations, including a discussion of expected market conditions.
18. (E1 Overall Strategy) The candidate provides a reasonable summary of the overall strategy that will be utilized to launch the business, including target dates and goals for implementation.
19. (E2 Monitoring Plan) The candidate provides a reasonable post-launch monitoring plan to evaluate the success of the company in meeting milestones.
20. (F1. Profit and Loss Statement) The candidate provides an appropriate month-by-month forecasted profit and loss statement using an estimate of revenues and operating costs based on the sales forecast.
21. (F2 Forecasted Balance Sheet) The candidate provides an appropriate forecasted balance sheet for the end of year one.
22. (G1 Financial Projections) The candidate provides a reasonable summary of the financial projections and assumptions used in estimating the financial statements.
23. (G2 Financial Position) The candidate provides a reasonable description of the company’s financial position at the end of the first year.
24. (G3 Capital Investment Needs)The candidate provides a reasonable description of the company’s initial and future estimated capital/investment needs.
25. (H. Sources)The submission includes in-text citations for sources that are properly quoted, paraphrased, or summarized and a reference list that accurately identifies the author, date, title, and source location as available.
26.(I. Professional Communication) Content reflects attention to detail, is organized, and focuses on the main ideas as prescribed in the task or chosen by the candidate. Terminology is pertinent, is used correctly, and effectively conveys the intended meaning. Mechanics, usage, and grammar promote accurate interpretation and understanding.

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